My little girl’s cheek became bright red and swollen when she fell on the road hard. Being a physiotherapist, and trained in first aid, I wanted to apply ice, but this was difficult to do as she was shocked and upset. I borrowed my friend’s tube of Zax’s Bruise Cream and started applying it to my daughter’s cheek that same night. The next morning, to my surprise, the area was not nearly as bruised as I had expected it to be. I continued using the cream and was impressed with the response. I am so glad that I heard about this product, if it worked this well on such a high impact contusion (bruise) I am sure it would work even better on minor bumps and bruises.